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Welcome to The PlaceWare Online Seminar Series Seminar: "Email Marketers Unite Fighting the Menace of Spam" |
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Seminar Overview Legitimate email marketing is under attack by careless marketers, pornographers, and a huge multitude of sundry get-rich quick schemers. Are you afraid that your messages are getting lost in this clutter? Register now to hear how you can combat the menace of spam and ensure your messages breakthrough. Online Marketing Directors, Email Marketing Managers and those responsible for Online Privacy and Government Affairs should attend to hear the latest in the world of consumer privacy and legislation. In this hour, you will hear from Ashlen Cherry, Director of Privacy and Government Affairs at Digital Impact, who will share her years of experience developing and managing corporate initiatives on consumer privacy guidelines and best practices to ensure Digital Impact's leadership position as a consumer privacy advocate. Seminar Synopsis This seminar will help you:
About Ashlen Cherry For over two years Ashlen has worked with Digital Impact's distinguished roster of Fortune 1000 clients to keep them informed of the ever changing consumer privacy guidelines and permission-based marketing policies. In her role as the Director of Privacy and Government Affairs, Ashlen plays a key role in providing guidance to Digital Impact's clients and formulating and implementing privacy policies that follow established best practices and protect consumers interests. She also, works with the major ISP providers to ensure excellent relationships with them on behalf of Digital Impact's clients. Prior to joining Digital Impact, Cherry served as government relations director for Tri-County Apartment Association (TCAA), leading successful lobbying campaigns in the Bay Area cities and acting as primary community contact for cities and property owners. Additionally, Cherry served as director of government and regulatory affairs for Gypsum Association, a not-for-profit trade association serving the interests of gypsum board manufacturers in the U.S. She holds a Bachelor of Arts from College of William and Mary, as well as a Masters of Public Administration from University of Southern California. About Digital Impact Digital Impact is the premier provider of online direct marketing solutions for enterprises, including market leaders such as Victoria's Secret, Eddie Bauer, Marriott, Citibank and Hewlett-Packard. Digital Impact's solutions -- Customer Marketing, full service or self-managed using IMPACTTM, and Customer Acquisition -- enable corporations to create and deliver highly successful email marketing programs that drive revenue, influence behavior and deepen customer relationships. Digital Impact solutions provide deep customer insight and powerful execution through a combination of hosted web applications, messaging technology infrastructure and professional services. Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Digital Impact was founded in 1997 and currently has approximately 275 employees in its Silicon Valley, Santa Monica, Chicago, New York and London offices. The company is publicly traded on the NASDAQ Stock Market under the ticker symbol DIGI. If you'd like to learn more about Digital Impact please visit: www.digitalimpact.com |
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